Sports and Entertainment Marketing courses are a new addition to Pisgah! Students will have an opportunity to attend the Charlotte Bobcat Career Day this school year (where Michael Jordan sightings are always a possibility)! Who knows...we might even get a sneek peek behind the scenes with the Carolina Panthers!
Don't miss out on your opportunity also attend DECA/Education Day with the Asheville Tourists and be a part of sports and entertainment promotion staff for PHS athletic events!!!
SPORTS AND ENTERTAINMENT MARKETING I – 6670
Credit: 1 Unit
Prerequisite: Marketing is highly recommended!
This course builds on the marketing foundations and is designed for students who are interested in pursuing careers in the sports, entertainment, and event marketing industries. The course emphasizes business and economic foundations, branding, licensing, naming rights, concessions and on-site merchandising, promotion, safety and security, and human relations. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, competitions, and cooperative education provide many opportunities for application of instructional competencies.
Recommended Grade Level: 10th, 11th, and 12th
SPORTS AND ENTERTAINMENT MARKETING II – 6671
Credit: 1 Unit
Prerequisite: Sports and Entertainment Marketing I
This course builds on foundations learned in Sports and Entertainment Marketing I and is designed for students interested in an advanced study of sports, entertainment, and event marketing. Emphasis is placed on business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships. Students will be encouraged to apply their knowledge to sports and entertainment events at Pisgah and in the community. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, competitions, and cooperative education provide many other opportunities for application of instructional competencies.
Recommended Grade Level: 11th and 12th
