Other Courses
Marketing Courses NOT CURRENTLY offered at Pisgah:
Travel, Tourism, and Recreation Marketing
Provides students with an understanding of the second largest industry in North Carolina, and one of the largest industries in the world. This course is designed to provide a foundation for students interested in a career in travel, tourism, and recreation marketing. Emphasis is placed on the hospitality/tourism industry (hotels, restaurants, recreation, etc.), customer relations, travel destinations, tourism promotion, economics and career development.
Fashion Merchandising
This course is designed for students interested in the fashion industry and the merchandising of fashion. Topics include an overview of the fashion industry, evolution and movement of fashion, career development, merchandising, risk management, promotion, and fashion show production. Skills in research, mathematics, textile chemistry, and technical writing are reinforced in this course.
Marketing Technology and Media
This course is designed to couple the marketing and economic skills students have mastered with the latest technology in marketing sales, mass media, research, and customer service presentation techniques. Emphasis is placed on creating a professional, polished approach to marketing products and services.
Strategic Marketing - Honors
This fast-paced course challenges students by combining into one course the content taught in the Marketing and Marketing Management courses. The curriculum, activities, and resources utilized in this course are written at the freshman college level. Topics include economics, marketing research and decision making, domestic and international markets and influences, human resource development, ethics, management, and financial analysis.